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About Us

Health & Supplements for a better life

Our History

A Passion To Help

Established by the brainchild of its founder, Mr Johnson Koh, who holds a Diploma in Apitherapy. Go Pure™ is driven by his infectious passion to help the people around him to live a better and healthier life in Singapore and beyond, as well as contribute to the community.

We aspire to achieve great health from great products and thus, we continuously source around the world for the best honey, propolis, royal jelly and bee pollen, so as to deliver the quality results whilst maintaining affordable prices.

Set out truly to believe that supplements are the first line of protection for our bodies, from the inside out, to fight against viruses and other common problems. By providing people with the opportunity to protect their systems, a “prevention better than cure” outlook in life, we strongly believe and hope that we will not witness another virus outbreak in Singapore.

About Us - Brand Personality

Our Expertise

We focus on premium quality bee products, specialising in helping to prevent diseases and other health ailments. Known as Apitherapy, Go PURE has been in the business of bee products since 2003 and is now proud to be involved in the markets of Japan and China, in addition to Singapore where it is based.

Brand Personality

Our marketing approach is young and fun, yet mature. Dealing with health products, however, does not always equates to traditional and boring. We understand your problems, and we are here to help the best way we can. We are sentimental, and, down-to-earth.

Our Brands

Housed under its own brand, Lifzyme®, Bioflora® & Uniflora®, the extensive range of products offered by GO PURE is available online, at a wide range of departmental stores and organic shops around the island.


Visit Our Online Store